Tourism Development Program for Sofia Municipality for 2025
Structuring, Moderating, and Analyzing Feedback from the Open Discussion with Stakeholders
The Discussion was initiated, hosted, and organized by the Sofia Municipality Tourism Enterprise – the institution responsible for creating and developing the Tourism Program for Sofia Municipality. In 2025, the administration of Sofia Municipality and the municipal enterprise team plan to increase investments in tourism and implement priority projects to be included in the Tourism Development Program. The main focus areas are:
- Development of the tourism product;
- Enhancement of marketing communications;
- Improvement of the tourism environment.
Team:
Contracting authority:

The objective of the Discussion
The primary goal is to establish conditions for constructive dialogue that yields concrete, actionable measures expected by the industry. These measures aim to bring about tangible improvements in the sector’s operations and Sofia’s tourism conditions.
Working Approaches
“KOMPONENTA” plays a key role in facilitating the inclusion of all stakeholders in developing Sofia’s Tourism Development Program. Our objective is to ensure effective and productive discussions through well-structured methodologies that address the sector’s needs and guarantee that the program reflects the priorities and challenges of the tourism industry

Structuring the Discussion
Our approach involves bringing together key stakeholders and experts from various tourism industry segments. We create a space for the constructive exchange of ideas and proposals through systematic moderation and a pre-established discussion framework.
Role of the Facilitator
Our team plays a crucial role in guiding participants toward formulating specific recommendations for achieving measurable outcomes. We provide an environment where all participants can freely express their opinions and share their expertise, ensuring maximum productivity throughout the discussions.
Thematic Selection of Moderators
Moderators with proven expertise in the respective areas are pre-selected for each thematic group. This ensures that discussions are led by competent specialists and remain focused on high-priority issues for the tourism sector.
Targeted Discussions
By conducting focused discussions and facilitating the exchange of experiences, we guide participants in identifying the main challenges and proposing concrete solutions. Our moderation ensures a smooth transition from theoretical ideas to practical applications, a critical factor for developing effective strategies and establishing value-based strategic partnerships.


Output
- Exchange of Experience:
Thanks to the carefully structured and moderated process led by Komponenta, the Discussion offered an opportunity to share practical insights, thereby enriching the experience of all participants and enhancing their understanding of the sector’s challenges and opportunities.
- Constructive and Engaged Dialogue:
Our role as moderators ensured a smooth and productive conversation, which led to active participation by all stakeholders and fostered an atmosphere of collaboration and mutual understanding.
- Identification of Key Issues and Opportunities:
The effective moderation helped uncover the main challenges and opportunities for enhancing the current tourism infrastructure and services, formulating clear priorities for the sector’s future development.
- Establishing a Foundation for Partnerships:
The organized Discussion highlighted opportunities for collaboration between businesses, municipal structures, and other institutions, opening new prospects for building sustainable partnerships that will improve Sofia’s tourism environment.

